Heritage interpretation in Stockholm Day Three: the lesson I needed to learn

Sometimes we should just stop and let joy and wonder take
over. Those of us who work so hard and think( and write) so much
about how the relationship between people and their natural/human
heritage works need sometimes just to feel it. Yesterday I did
that.

Yesterday reminded me that there is in the heart of what we
do, at least for the right people at the right time, potential for
magic and an alchemy that feels like pure love. I set out in search
of Swedish artists – about whom I was impressively ignorant – and
for five interpretation pointers* I could write about (see
yesterday’s post). On the previous day we had seen international
art, today we wanted more focus.

We decided to start at the Thiel
Galley, an Arts and Crafts house (we have a rather soft spot for
them too) which we knew had a private collection of mainly Swedish
paintings (plus several by Munch) from the turn of the 19/20
centuries. It was a beautiful bus ride through the parkland of
Djurgarden, the greenest of the Stockholm islands. We felt happy
that we were doing ‘our thing’, seeking out the places that really
appealed to us. The first two days was for the ‘must sees’, this
was for serendipity, discovery and relaxation.

RWe had a lovely
lunch in a simple elegant room (that’s Arts and Crafts for you) and
set off to see the’Stockholm Now exhibition’ which hung
contemporary fashion photography alongside paintings from the core
collection. It sounded rather unpromising I thought and decided to
ignore the photographs. In fact it was a brilliant concept,
fantastically executed that made us appreciate again the art and
skill of curating and hanging an exhibition.

By this time we were
quite excited. We had passed the postcard rack in the way to the
admissions desk and had spotted a couple of Bruno Liljefors. An art
historian friend had introduced us to the work of this wildlife
artist who is almost unknown ( except to wildlife artists) in the
UK. (Our friend’s dream is to arrange an exhibits of his work – I
hope she succeeds.) we had loved it but apart from three or four
paintings had only seen reproductions. We had forgotten Liljefors
was Swedish.

We rushed off to see the paintings in this exhibition.

They were stunning. We stared at them for ages. We lost ourselves
in the light on the water, the ducks coming out of the dark, the
eagles, the eiders, the colours, the brushwork. The vision.
Reproductions are only whispers and echoes. The real thing has the
power of goshawks killing grouse, morning in the forest, moonlit
marshes.

We went back to the entrance desk and talked to the
clearly knowledgable woman on the desk about our excitement and
Liljefors. We asked where we could see more. As per usual she told
us we had just missed a major exhibition – but that the Prins
Eugens Waldermarsudde a half hour walk away had an exhibition of
Liljefors in combination with contemporary Swedish wildlife
photography. So off we went.

On the way the heavens opened. By the
time we arrived at the galley we were soaked to skin. Happily they
let us in. there were four rooms of Liljefors painting. We were
transported. (The wildlife photography was wonderful too.)

At the
end of the day someone tweeted ‘you can’t create inspiration, you
can only woo it.’ Yesterday inspiration wooed us. *There are not
five pointers today. Just one big five times over.

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Heritage interpretation notes from Stockholm Days One and Two

I know it’s easy to mix my work up with what other people
do on holiday. Sometimes it’s even easy to mix my work up with what
I do on holiday. But there is a difference – when I am working I
make notes on the things I want to remember. I am aiming for five
things a day.

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Day One did not begin until mid afternoon because it
was all about that vital arrival stuff that is essential for
visitors before interpretation can happen ( see yesterday’s post).
So from days One and Two here are eight memos.

1. An overview of
the site is a great start to the interpretive part of the visit. We
took a boat trip. A view would have done as well. At this stage
visitors want an introduction to key concepts and ideas (
interpreters know these as themes). We for instance learned that
Stockholm has 14 islands a very large number of bridges, is loved
by its inhabitants, was built to protect Sigtuna and very powerful
during the 16 th and 17th centuries.

2. Style does matter as much
as substance in orientation as well as interpretation. We admired
the artwork of an orientation panel at some length. (Now, that is
work, I did not observe any other visitors doing that nerdy thing.)

3. In a multi lingual situation visuals that tell the story are
important. We saw several good examples of people thinking hard
about how much they could say without words.

4. In a multi lingual
situation English is a universal language – but International
English not UK Engliish or US English or even Aussie English.
International English makes for good museum text.

5. I seem to
remember Madame Ekarv was a Swede. There were some nice examples of
her approach to text writing in the Vasa museum.

6. The Vasa Museum
demonstrated the formidable power and impact of authentic objects.

7. Artists and advertisers know their communication stuff. Fusing
their approaches as demonstrated at the Spritmuseet which showcases
the Absolut collection of contemporary art is fantastic. Also a
great exhibition here about design and product development.

8. The Fotograpiska museet is a great place to hang out – open till
2300, live music, good food and drink. Way to go, social museum
movement. In
addition the Helman Newton photography exhibition was breathtaking.

Not bad for a day and a half, on now to Day
Three.

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A great start to a visit experience

We talk a lot about the first five minutes in our visitor
experience training. Our arrival in Stockholm yesterday reminded me
of just how important it is. Travelling is fun but it is tricky
too.
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There’s a lot of stuff that has to put in place. There’s the
timetable to be be developed and adhered to, an inventory of
required resources has to be compiled, the resource than have to be
located or procured, packed, prioritised to meet capacity / weight
limits, reprioritised, renegotiated, repacked. The route has to be
planned and then navigated. Core relationships have to be nurtured
and communication channels kept open throughout. Disputes may have
to be resolved.

It sounds like a pretty heavy day at the office. It
is like that whether you are taking your family to the zoo or
flying off to Sweden for an Interpret Europe conference.

It is not surprising that our visitors need a bit of support when they arrive
and need to be reassured that all that effort will turn out to be
worthwhile.

Stockholm airport began the reassurance immediately.
Stockholm is clearly home to interesting, talented, creative,
influential and happy people who are proud of their city. Good.
We’d like a piece of that.

The express train link to the city centre was stylish, comfortable, efficient and fast. Better than at
home, we said. We want our visits to give us what we can’t find at
home in some way, whether that’s space, new experiences, closeness
to nature, mixing with people who share our interests, beauty,
stimulation or whatever.

The train announcement as we arrived in Stockholm welcoming natives home and wishing visitors a happy time in the city was delightful. We like that. We want that too. We felt welcome.

But how do we find thatbhappy time here? We realise are in
the middle of a strange city, tired, suddenly very hungry and, more
seriously, dehydrated, with no idea where to go and without a word
of Swedish. We are thrashing about in the lower (physiological,
safety and social) levels of Maslow’s Hierarchy of Needs. We talk a
lot about Maslow and his work in our training, with good reason. My
already wobbly relationship with my new wheelie case begins to
deteriorate rapidly.

We sort out the most pressing physiological
needs. I curse my luggage – which doesn’t help our relationship but
makes the man behind me laugh and I remember that Swedes mostly
speak English. This is going to be okay.

But we still have a confusion of urgent questions: How do we find ..? Where is ..? When
can we …? What do need for …? What is the best way too …? How
do we … ? Is it okay to. …? We need help.

Fortunately the central Stockholm Tourist information Office is one of the best I
have ever visited (except maybe Boston Mass. – but that’s another
story). We manage to list our questions. I note it is surprisingly
difficult and blame my bag. (It has the soul of a three year old
child; it is refusing to stand up so I have to keep hold of it and
it runs over my foot.)

We get excellent, clear answers,timetables, maps and a Stockholm card. We lock the luggage in a
locker ( ha ha! take that, you baggage!).

We eat. We make plans. We have physical orientation sorted out. We have moved up the Maslow
Hierarchy (updated version, for those of you into this sort of
thing) to cognitive ( we want to find out stuff) and aesthetic (we
want to see lovely stuff). We are ready to explore, to find out
what Stockholm is about and has to say for itself. We are ready for
interpretation.

By the end of the day ( only about 5 hours later)
Stockholm was a strong contender for the top place in my list of
favourite European cities. The good start to our visit made a
strong contribution to that.

All cultural visits need to start with welcome, reassurance, introduction and orientation. Then visitors
can start the real business of the visit and explore by themselves.

Tomorrow I will tell you five things I want to remember about
interpretation that I found, or will find, here in Stockholm.

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Being there: 61 reasons why places matter to people

People go to wild and old places for loads of reasons ( and that’s excluding work reasons). Those of us who work to make their visits more enjoyable, satisfying and meaningful need to understand as many of those reasons as possible. (If you want to read more on this see here, here, here and, for an overview, here)

Here are sixty (plus one) of the reasons I have discovered – gleaned over the years from research, survey, conversations and being-there adventures with friends and strangers. (I confess, three or four of them may just be me …)

One of the places near my home that I go to regularly for a whole host of reasons. Cressbrookdale NNR in the Peak District National Park, UK

One of the places near my home that I go to regularly for a whole host of reasons. Cressbrookdale NNR in the Peak District National Park, UK

I think all of these are true.

Here’s the (still incomplete) list

Some reasons for ‘being there’

A first-hand experience
Something to boast about to friends who weren’t there
Something to to remember with friends who were there
A physical challenge
A new perspective
A stronger connection
An escape
Fresh air
New views
Different rocks

A chance to imagine
To learn in a richer, deeper way
To talk with different people
To sit under different trees
To unwind
To play
To think
To stop thinking
To be surprised
To be astounded

To feel safe
To be afraid
To take risks
To see it before it disappears
To see it before I disappear
To capture my present
To recapture my past
To see my people’s past
To understand your people
To see beyond who and what we are now

Peace
Tranquility
To be in nature
To be near water
To in in touch with animals
To enjoy time with my nearest and dearest
Laughing
Dancing
Wild geese
Freedom

To stretch my legs
To bag the peaks
To ride the rivers
To fish
To sweat and burn
To pant
To paint
To draw
To draw breath
To rest

To find dragons
To build castles
To make dens
To weave daisy chains
To pick berries
To seek treasure
To make spells
To see fairies
To trick trolls under bridges
Stepping stones

To sleep out
To lose myself
To build fires
To tell stories
To connect with ancestors
To hide
To seek
To sleep under stars
To be big
To be small

And … inevitably, the 61st, and possibly the most important reason is, simply:

Because it’s there (… and I am alive)

Therefore … if your job is to look after the rich and wonderful places where people can do these things or to help people experience them, your work is hugely worthwhile. You deserve all the rewards it brings you. Make sure you take them. In fact, go out today and enjoy at least three of these things. Have a good time. I am off to do that now.

Please do feel free to add to this list. I already suspect there are at least 101 reasons. ‘Kicking through leaves’, for instance, should also my certainly be there. Help me find another 40. Please add  your thoughts thoughts as comments. There are no wrong answers.

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Touching sculpture two examples: a postscript from Cathy Lewis

There has been a great response to Cathy Lewis’s piece about the sensuous, tactile nature of sculpture so I felt I should share her postscript. 

‘Susan, I’d just finished writing this blog when I came across the link below.

 Oh dear! Turn back the clocks. Put up the ‘DO NOT TOUCH’ signs. Employ Mrs Trunchball-like room stewards.

In my touchy-feely haze, I forgot all about little boys…’

http://www.whitechapelgallery.org/exhibitions/childrens-art-commission-eva-rothschild-boys-and-sculpture

The video is amazing – so worth a watch!

Cathy also sent me a contrasting image from the sunnier side of life.

 The amazing sculpture trail at Bondi Beach, Sydney. Hurrah! A festival of touchy-feely fun...


The amazing sculpture trail at Bondi Beach, Sydney. Hurrah! A festival of touchy-feely fun…

Thanks Cathy!

Comments on the contrast welcome!

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Getting touchy-feely with art

A sensual guest blog from Cathy Lewis MAHI, interpretive writer extraordinaire: 

A recent visit to a sculpture gallery had me bursting into song. Sadly, the lyrics were from Grease, ‘Keep your filthy paws off my silky drawers…

Such tempting curves ...

Such tempting curves …

Why? Because this gallery, the former home of a sculptor, gave out its message loud and clear –‘Look, but don’t touch!’ or ‘Keep your filthy paws off!

It made me uncomfortable, and slightly dissatisfied. But most of all, it got me thinking about our sense of touch. How important it is, often without us realising it.

So let’s think about it for a moment…

What do us dog-lovers do we see an adorable puppy? Admire it from afar? Theorise about what makes this puppy so special? No, we get down and dirty. We fondle its warm ears, tickle its round tummy, bury our faces in its fluffy-soft fur.

Primal urges

Let’s admit it. The urge to touch is primal. Uncontrollable. Irrepressible. We want – we need – to feel things.

Shiny bronze swirls - so sensuous ...

Shiny bronze swirls – so sensuous …

And in the art world, therein lies a problem. I personally don’t feel the urge to touch paintings. I’m happy to look. But sculptures, well, they’re made to be touched. Why else do they have those textures, shapes and contours? Touch is the sense they most tempt and tantalise. (You can’t taste, smell or hear sculptures.)

As soon as I go into a sculpture gallery, my fingers start twitching…and it seems I’m not the only one.

Don’t you dare!

So back to my visit to the sculpture gallery. As soon as I entered, I was bombarded with ‘DO NOT TOUCH’ signs. They were everywhere. On all those lovely creations that had been made to be touched. And I was also aware that the room stewards were watching me. One false move and I’d be out…

Those knobbly bits and finger-sized are surely not designed just to be looked at

Those knobbly bits and finger-sized are surely not designed just to be looked at

So I looked at the warm wood, the cool bronze, the knobbly things with spikes and holes, and the smooth things with undulations and ripples – and they left me cold. Not just because my urges had been denied. But because no-one bothered to tell me WHY.

Tell us the story

To me, as a heritage interpreter for many years, it seemed so obvious that there was an important story to be told. The story of why we must keep our hands firmly in our pockets. Of the grime and acids and destructive things that lurk on our innocent fingers. The things that over time might maim or destroy these wonderful pieces.

These are stories that would engage interest, provoke conversations, and maybe also change our behaviour. And they’re great fodder for children’s interpretation too.

(There were also ‘NO PHOTOGRAPHY’ signs scattered all around. Why shouldn’t we take a photo? What harm could it do? But I’ll stop there because photography isn’t the subject of this blog… (But it is of this one – Susan))

‘A spate of touching incidents’

So after my visit, I emailed the gallery, giving what I thought were helpful suggestions. I encouraged them to include interpretive messages with the ‘Do not’ commands. To brief the room stewards to tell these stories. To provide and promote sacrificial sculptures that can be touched.

Sadly, their reply left me as cold as an ice sculpture.

The on-site signage had been increased because: ‘We’ve recently suffered a spate of touching incidents…’.Unless I misunderstood, the word ‘touching’ here didn’t mean ‘evoking tender feelings’.

Regarding my suggestion about providing interpretive labels to explain why we shouldn’t touch, they said:

Label text at this venue is kept to a minimum…we wish to retain the feeling of an ‘inhabited space’’.

Presumably they mean that they want the place to feel like it did when the sculptor lived there. So did she really welcome her guests with a barrage of ‘DO NOT TOUCH’ and ‘NO PHOTOGRAPHY’ signs?

The gentle touch

I’m not being totally flippant. I do understand the issue. I’ve lived with it for a long time – having worked with the National Trust from way back in their ‘Do not touch’ days, through to their much more sense-indulgent, family-friendly, homely houses. I know it’s a balance between visitor enjoyment and conservation of important or fragile objects.

I’m sure that many sculpture galleries do embrace and encourage our need to touch. I’d love to hear from you. How do you do it? How do you differentiate between the things that people can touch, and those that really are too fragile? And do visitors respect the difference? Have your visitor satisfaction levels increased in the light of permitted touching?

Many thanks to Cathy for this great post and the questions it raioses.  If you have comments  or responses please post them here and Cathy will respond.

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Another interpretation panel I like

It’s hard to be a perfect blogger. Or a perfect
interpretation panel writer. I had imagined writing a ‘panel of the
month’ post, every month this year.  There was http://susancrosstelltale.com/2012/12/30/why-this-is-one-of-my-all-time-favourite-interpretation-panels/”>one
in January and now here’s another.  (At this rate
there’ll be three ‘panels of the month’ this year.) So, I am not
perfect. Neither is this panel. But I still like it a lot.
 Our team produced it a few years back and it was a bit of a
watershed for us. It illustrates a couple of important turning
points.

 xxx

Panel at Five Knolls
Scheduled Ancient Monument on Dunstable Downs (National
Trust/Bedfordshire County Council)

Context matters. This
panel is on a very popular countryside site on the edge of the
Luton/Dunstable conurbation.
xx

People go to the Dunstable
Downs to walk, play, exercise, breathe fresh air, unwind.


In the midst of all this there is this place with a bloody past.
And a panel about it. Once again, and as is usually the case, the
impact of this panel comes down to the pictures and the words.
The pictures come first.  This
panel marks the point where we said ‘For crying out loud!
We’ve had a enough of ‘making do’ on the image front. It doesn’t
work. We are going to insist on commissioning really good
illustrations.’
 Happily, the
client agreed and, happier still, we found Kelvin
Wilson the illustrator
who produced these images.

Picture 1People in workshops have
told me they find these images ‘scary’, ‘dark’ and ‘disturbing’.
That’s good. Entirely appropriate to what went on here.

Kelvin has commented
‘ the heightened drama in the images is indeed there
to make the viewer stop in his or her tracks, and to take in what
those otherwise illegible fragments of past life might have meant –
hence the composition that puts viewers into the scene as if they
too were there, or the rotten weather making them glad they weren’t
…’

 The
illustrator as interpreter, I like that.  I also like the fact
that although the images draw the viewer in, they are indistinct
The drama is evident but the action is unclear, confusing even.
That’s unsettling too.

This panel needed words to pin this
down and to explain what we know. Those
words
were written by TellTale team menber, Margi
Bryant, archaeologist turned journalist, turned interpreter (and
now researcher).

The
words have no frills. They do not dramatise, or dress up, they tell
simply and clearly what we know. They are a great contrast and foil
to the image.

I love
that first short punchy (as in knocks the wind out of you)
sentence. No messing. Great message, well put.

The words also interest me because they
illustrate a neat idea suggested to me by Lucy Trench,
interpretation editor and writer at the Victoria and Albert Museum
in London.  At about the same time as Margi was
writing this, but quite independently,  Lucy and I were
 producing Text writing guidelines for that excellent museum.
We therefore spent many pleasurable hours together discussing use
of language and how to encourage good writing.

At one point Lucy suggested to me that
when working with a word limit of 150 words, as we were, for many
good reasons, the text often seems to fall naturally into three
paragraphs or sections. I think she’s spot on (she is a rather
brilliant woman).  Since then I have noticed it a
lot.

This panel, which
has rather more than 150 fits that three part pattern. Moreover the
first paragraph introduces two tightly linked ideas each of which
is then explored in a separate section. That often happens
too.

I suggest you
don’t go off and try to write like that. Don’t force writing.
 But don’t be surprised if ,when you are working on crafting
150 or so words that hold your interpretive message well, it ends
up in three sections.

Of course the graphic designer, our
friend and close associate John Conibear of CDA, made the most of
both the brilliance of the illustration and the structure of the
text.  He is good at his job too and that helped the panel
work.  So is Peter Phillipson, my partner in TellTale, who project
managed this panel and all the other interpretive work we did at
Chilterns Gateway.  I never (ever) said producing a good panel
was simple. Three cheers for all of them.

And me? Oh, I just wrote the
interpretation plan, probably made some tea – and, at the end of
the day, recognised that it was good.

If
you want to hear me go into even more detail on the tricks, thrills
and techniques of interpretive writing, do NOT come on the Interpretation Now
course I am running with James Carter at the end of May (but if you
do want to know about it, follow the link and read this post).
 Instead, do book yourself onto the amazingly brilliant, tried
and tested, “A Way with
Words
” course, again starring me and James, and wait,
with mounting anticipation, until next
February. 

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